Considerations for setting up a booth, design guidelines for the 2025 Nuremberg Coatings Exhibition

Global exhibition design and construction company Zhongli Exhibitions

The European Coatings Show (ECS), which will be held in Nuremberg, Germany, from March 25 to 27, 2025, will require a multi-faceted booth to ensure maximum display and attract more visitors. Whether it's the choice of design style or the planning of the exhibition space, the following are the key elements in the construction of a stand:

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1. Set up a booth to highlight the brand and product characteristics

The focus of the coatings trade fair in Nuremberg is to showcase innovative technologies and products, so the booth design should highlight the application areas and characteristics of the products. Using bright colors, streamlined designs, and professional charts can help strengthen your brand image and attract industry buyers. Make sure that the focus of the presentation is on the environmental friendliness, innovation and performance benefits of the product.

2. Open booth design

ECS is an international exhibition with a large flow of visitors, so it is recommended to adopt an open booth design to avoid the limitations of enclosed spaces. The open design allows the audience to easily access the content on display while encouraging more interaction and communication. Common design styles can refer to modern minimalist style, through clean lines and efficient layout, to create a professional and comfortable interactive experience.

3. Build sustainable design materials for the booth

In recent years, the concept of sustainability and environmental protection has become increasingly important in exhibitions around the world, especially in the coatings industry. Therefore, it is recommended to use environmentally friendly materials and circular designs, such as bamboo, renewable wood, etc., in the construction of the booth to highlight the company's responsibility in terms of environmental responsibility. This is not only in line with the green concept of the fair, but also attracts environmentally conscious customers.

Fourth, the use of lighting and color for the construction of the booth

At coatings shows, the use of light and color is crucial. Lighting can highlight product details, especially when showcasing new pigment and coating applications. The combination of cold and warm light sources can create different display atmospheres and enhance the visual experience of the audience. The color mix should match the characteristics of the paint product to ensure that the overall visual response of the booth is with the exhibits.

5. Interactive display and technical application

Booth design is not just visually appealing, but also increases interaction with visitors through interactive displays and technology. Consider using AR or VR technology to demonstrate the practical application scenarios of coatings to enhance the audience's sense of immersion and product experience. Such a design can more intuitively show the application effect of the product and increase the brand's sense of technology.

Booth design style reference:

Simple and modern style: Highlight product performance through simple and bright design and functional display.

Industrial style: combined with metal, wood and other elements, reflecting the high-tech and industrial application background of the product.

Sustainable Style: The use of environmentally friendly materials to convey the company's commitment to sustainable development.

Through reasonable planning and innovative construction of booths, it can not only enhance the attractiveness of the booth, but also effectively display the product characteristics of the enterprise. Exhibitors at the Nuremberg Coatings Exhibition should adjust according to the characteristics of different exhibitions to ensure that the booth construction meets the theme of the exhibition and the expectations of visitors.